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Don't Just Be - Become the Go To Specialist
By Stu Leventhal - Guru Marketing Tips
The most important thing is for a startup to stay FOCUSED. You cannot be everything for everyone.
The hard thing to learn is that BIG is not always the answer. Becoming better is the winning strategy. You want to be the BEST at what you say you are the champion at.
Many entrepreneurs think expand, expand, EXPAND!
You should be thinking, improve, improve, IMPROVE!
Marketing is great. I like to come up with funny ads and exciting promotional event. But, your competition is gunning for you. So, your number one activity has to be staying on top of your game.
Snooze and you will LOSE!
But when you are the BEST or sell the best, your customers will find you. Reporters and news programs will shout your praise for you. Magazines will write articles praising your products, services and vision. You cannot buy that kind of publicity.
Yeah, I know the temptation is to grow.
Often when you get too big you get sloppy.
The world is a big, BIG place. I bet there are billions of people who have never heard of your brand or what you sell.
If you are not the leader in your industry yet, then you need to be plotting and planning on how you can beat the leader and become the expert. If you are the leader then you need to be out front with inventing and making improvements.
All it takes is one idea to push a brand out of first place. Are you working on that next great IDEA?
JOIN US: GURU MARKETING TIPS ....on LINKEDIN
The hard thing to learn is that BIG is not always the answer. Becoming better is the winning strategy. You want to be the BEST at what you say you are the champion at.
Many entrepreneurs think expand, expand, EXPAND!
You should be thinking, improve, improve, IMPROVE!
Marketing is great. I like to come up with funny ads and exciting promotional event. But, your competition is gunning for you. So, your number one activity has to be staying on top of your game.
Snooze and you will LOSE!
But when you are the BEST or sell the best, your customers will find you. Reporters and news programs will shout your praise for you. Magazines will write articles praising your products, services and vision. You cannot buy that kind of publicity.
Yeah, I know the temptation is to grow.
Often when you get too big you get sloppy.
The world is a big, BIG place. I bet there are billions of people who have never heard of your brand or what you sell.
If you are not the leader in your industry yet, then you need to be plotting and planning on how you can beat the leader and become the expert. If you are the leader then you need to be out front with inventing and making improvements.
All it takes is one idea to push a brand out of first place. Are you working on that next great IDEA?
JOIN US: GURU MARKETING TIPS ....on LINKEDIN
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