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What Makes a Good Ad?

1/22/2025

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Does your style of doing business match your goals?
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What wording actually helps spread your message fast and far? ...What gets folks sharing your links? ...What gets your phone ringing with orders and requests for more information?

Do you feel enthusiastic when you launch your new ad campaigns or nervous?

TIP: Biznes Copy & Ad Strategy that appeals to the intelligence of your most usual buyer type, gets you more attention and better results than say, leading with words like; "FREE!" or 'This is HOT' or over used sayings like, "Find out why my customers keep coming back."


When we think of Marketing Advertising and Promotion offline such as, on the radio, on television, in newspapers or in magazines, or online too, we realize immediately that what works for one company won’t work for all others.

Each business entity is unique, as are its customers and its particular situation. At the time in question a competitor may be launching a PR stunt or having a Sale that your company or brand must counter. Plus, every company has different needs and assets. Those needs and your particular strengths too are constantly changing.

Your advertising should be designed to achieve your goals in the least expensive way. So, first think hard about what you attempting to do with your ad?

Next, figure out a few ways that can get the job done FAST!


For Example: Which are you working most on in order to increase your profits?
A) Finding more leads and thus signing more clients.
B) Getting BETTER Leads so a higher percentage of leads turn into actual paying clients.
C) Adding a new service thus gaining more clients and more sales.
D) Making your services better so you can charge more for what you already sell, thus making more profit.
E) Do you need to get the word out that you are Streamlining Operations to make workflow easier and costs of production and delivery less expensive so you can pass the savings on to your customers via lower pricing which will entice them to order more and thus bring in more profits.

Each of these situations and goals will require a different Ad Method. But your brand image must project the same ideals!

Tell us in a comment about an advertisement you saw recently that left a good impression on you.

Did the ad convince you to actually purchase from the advertiser?

Why or why not?


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Biz Pros Need a Good Sense of Humor!

1/22/2025

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Keep Business Fun!
By Stu Leventhal

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When you enjoy what you are doing, you do not call it work...

Starting a business or running a company for someone else as manager is tough. Things go wrong. You often cannot please customers and employees and your Board of Directors too.

Stress abounds in any business environment. Turmoil and finger pointing can set in quick when you lose a big contract. Biz owners and bosses must keep their sense of humor going, to get by. It is a Bosses job to help the crew ride out the bad times.

Thus, over the years I have noticed, all great managers have a fantastic sense of humor.

TIP: If you are the boss, SMILE a lot.

Do not let the team see you are rattled by the sudden bad turn of events.

"There are no such things as problems, only opportunities!"

Tell a joke! Humor diffuses anger and eases worries.

When the boss is happy, everyone can relax. 

You have to be able to laugh and poke fun at yourself when things in the office go sideways.

Lots of times your bad sales numbers are out of your hands. Markets in all industries run hot and also run cold. The role of a good boss is to keep the employees enthusiastic and focused thru the good and bad times.

Laughter is the best healer. If your company is going to claw its way back on top, you'll need to share lots of laughs along the journey.

Remember that as a Boss, you also must be able to take a joke too.


MANAGER: "Why are you all standing around doing nothing?"

Employee: "Because we all aspire to be just as hard a worker as you Boss."

2nd Employee: "Yes Boss, you lead by example, so we are following your example."

IMPORTANT TIP FOR EMPLOYEES: Yes, it is okay to enjoy work and that requires joking around sometimes. Funny people do get ahead. Just keep in mind one rule... "The bosses jokes are always the funniest!" 
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Starting a Business Takes Courage!

1/22/2025

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Everyone knows the statistics on succeeding are not in the favor of the startup entrepreneur.

So, the conclusion must be that one has to be brave to want to start a new company.

The truth is, there are plenty of reason for entrepreneurs to want to start their own companies...

1) You just want to have the freedom to run things your own way and not have to answer to a boss anymore.
2) You think you deserve a bigger piece of the pie than you get as an employee.
3) You see a need in the marketplace that you feel you could fill, such as; a lower price product or a high-end service no brand is providing or an improved product that customers are asking for, but no company seems willing to create.
4) You may wish to build something valuable for your children and grandchildren to inherit from you that will keep them safe and secure and can be handed down to future generations.

Whatever your reasons, I hope you are serious because you will be undertaking an endeavor that requires upmost commitment.

Yes, to the victor go the spoils. There are numerous rewards and perks to owning a business. But are you actually ready to be the owner?

Will your business idea work?

A) First you got to get your idea down on paper. Define what you wish to create. Will there be five employees or 150 workers? Do you need office space, a warehouse, a factory?
B) Next you create a sketchy business plan. For example, jot down the first steps you will take towards achieving your goal. Where will the initial money come from to buy equipment like computers and to pay your first few months' rent?
C) You also need to think out your initial marketing plan. How are you going to promote that your new business is now open? Do you need to save up advertisement money?
D) Think deeply about this new adventure you are embarking on. Ask yourself; is there a way for me to start my new company in a part time way? Can I keep working at my fulltime job and also work on getting my own business started on my days off and on weekends?
E) Test your idea! You need to get some feedback from potential customers before you risk lots of money and time on an idea the market is not yet ready for.


“Imagination is more important than knowledge.”
– Albert Einstein


“Invention is the most important product of man’s creative brain.” – Nikola Tesla

“The future belongs to those who believe in the beauty of their dreams.” – Eleanor Roosevelt

Do you have an idea for a new business?

Is something holding you back from trying to start a new business? Ask Us for Advice in a comment!

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Where Will You B in Three Years?

1/22/2025

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Join the New Guru Marketing Tips LinkedIn Discussion Group!

You Should be Networking With the 'GURUS' On LinkedIn Too 
JOIN ~ Guru Marketing Tips ~ On LinkedIn!
TODAY's 'Startup' QUESTION: What motivates You?

"Why do you set your alarm clock to get you up early and what keeps you working late into the night long after everyone else has gone home for the day?"

If you cannot answer that question immediately, without having to think your answer over, you probably will not succeed at what you are toiling at to achieve.

TIP: Ambitious people build momentum by being around other winners. Success breeds more success. Wisdom feeds off of wisdom.

You should know that there will be plenty of times when you will not get the glory, you feel is deserved, for all your hard work. You have to enjoy the work for the work's sake.

Yes, they advise us to choose something we are passionate about doing to be our career. The money and prestige will eventually come when your work is fun for you.

You will not go far if you are only in it for the pay!

Important: GURU STARTUPS know who they wish to sell to!
Guru Startups intimately know why their proposed future clients and customers will want to do business with them. Guru Startups have a plan to take over their piece of the pie. Gurus set out to be the BEST brand choice in their specialty or niche.

TIP: When there is a need in the marketplace that no one is addressing, your startup idea is going to be a hit. Offering a solution to a problem lots of people and companies hate dealing with, makes your startup idea a winner.

Now all you have to do is convince investors to loan you the money to get your business rolling. But since you know you have a great idea that should not be so hard...

Stay tuned for more biz tips!

***Do not be shy about asking a business question in the comments section***
 
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    Sales Genius!

    Author! Entrepreneur!
    Business Consultant!
    Stu Leventhal Does It Again!

    ***Cyberspace Is explained!***

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    Writers are KING!

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