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How Do Realtors Learn the Business of Real Estate Consulting?

6/16/2018

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By Gerri Leventhal Realtor Trainer – Find NJ House
Like in many other #industries, many new and struggling #realtors latch on to a successful #Leader in the #Realty #business to learn the ropes of their trade. You might ask, what does a realtor need to #learn

Well first they need all of the #legal stuff pertaining to #property dealings and rules of #realestate #consulting just to pass the real estate agent’s exam. But that is far from all a new realtor must become accomplished at to be a success in their local #realtyscene

To be sure, you have to be able to advise and give good suggestions and solutions for your client’s real estate problems. But hey, you also need a support network so when your client has a question that you do not know how to advise on you know who to go to for assistance. But, let’s face it a new realtor is not going to know how to network with other #probuisiness people without being shown. Yes, many new agents make the mistake of thinking that if they can navigate their private social media accounts well then they will have no problem networking with local and nonlocal professionals who are in a position to help their #realtycareers and grow their #Realestatebusiness.

This is not the case! You need to hook up with a pro that already has a great following on #socialmedia who can introduce you to their #socialgroup. But then you need to know how to connect with members without looking as if you are just there to poach friends from that group. There is a learning curve to networking digitally and not spamming or being thought of as a spammer and you need to discover your own comfortable writing and posting style. This may take time but it will surely take more time if you are not getting real, doable advice from someone who has already done it.

Top agents, brokers, professionals who know marketing and business, weigh in, comment… let’s help the new real estate agents out with your best tips… be a digital mentor! How does a new agent start building their real estate business fast and seriously? What mistakes should a new agent look out for? How can a seasoned local realty agent take their business to the next level?

Give our new agents writing tips and SEO advice.

Realtors, want some more industry promotion tricks of the real estate trade that actually do get you more business and are easy to implement right away? Check out the realtor marketing guide books here: http://findnjhouse.com/real-estate-books/

Real Estate Agents looking for a great course for boosting your business and building your #realestatecareer Check out the 90 Day Comprehensive Realtor Marketing and Business Course 

Join the newest realtor Business and Marketing Group Now and learn the Real Estate Business from the pros... 


Yes, You are invited to join...REALTOR BUSINESS AND MARKETING https://www.linkedin.com/groups/12122742 Your New LI Group here to help Realtors and just Realtors become better biz pros. We would love to hear your ideas about anything that Realty Agents today need help with! Staging, pitching to the rich, marketing tips, biz ideas, networking etc... JOIN TODAY!
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#Marketer, #Bizpro #Business #Leader Are You Losing Sales Due to Blowing the Final Most Crucial Stage of Your Marketing Campaigns?

6/9/2018

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For a long time the best marketers start crafting their PR solutions and designing their promotional materials for their clients by finding out who their clients’ customers are and where those clients congregate. You pick the stage that your marketing pieces will be presented on not willy-nilly and not even based on popularity but based on viewership of the specific type of customer that your client wishes to speak to.

There is nothing new there, with that marketing philosophy for us longtime marketing pros but still many do not follow what they know is a common sense rule of PR. The message has to be seen by the targeted viewer before it can work for you and your client. For example, once you know where you will show your commercial then you can create the best commercial for that particular audience.

So let’s for this discussion say you have done all of that; you crafted your great commercial, one that will get the attention of the ideal customer whom you wish to service or your client’s targeted customer.

Without getting political now, I want to ask what you are thinking when you choose to air your commercial, the one you put days, months and lots of late night hours creating and testing and tweaking to perfection… on a news show or station that covers mainly negative news? I say let’s not get political here because my thought process is that business is business. It does not matter what political party you or your business is known for favoring, your company needs customers and clients so seriously if you are picking one station over another because you feel one station favors a certain political slant (and many of you are doing just that) then are you not alienating or at least risking annoying the other half of the voters?

Some may say you have to stick up for what you believe in but companies are supposed to not discriminate against customers, such as by charging anyone who wears a t-shirt or hat for the political party they do not like, a higher price for a mug of beer or a hamburger or for instance a bank not approving loans for members of a political party they do not agree with.

This last election was very close and passions still run strong. If your ads are only appearing on certain. politically biased stations then you are losing sales, period! But it gets worst…

What I really want to talk about is that many of you have stockholders who deserve better but it is even more than that…

Your employees are counting on you to get more business so they get a raise once in a while and have a chance to be promoted too. Realize everyone who worked hard on your commercial campaign has a stake in its success. Now realize that when you choose a news station to air your finished commercial on that airs mostly negative news, your advertisements are being shown to audiences that have just watched and been put into a depression state of mind.

Regardless of what political party you support, I want you to ask yourself who goes shopping after hearing and seeing a half hour of negative news? Are your customers or clients being put into a buying, spending mood by all the nasty, political rhetoric they just watched. NO THEY ARE NOT!

Trust me, studies show that viewers who are angry, are not even paying attention to your commercials. Are people tuning out and missing your commercials all together because your commercial got aired during an episode or debate the public is already mostly played out on?

Put your political views aside and think like a business professional. Are you or your client going to have a much better chance of gaining a new customer when that customer has been put into a great mood or a bad mood or worrisome mood? Weigh in #Marketers #entrepreneurs #businessleaders #bizowners #managers #promoters #advertisers #salesprofessionals

But pleased let’s keep the names of particular #news stations that you feel are #fakenews out of your comments and lets not point our fingers at any one news station. This issues are; will advertising on a platform that puts the audience in a great mood affect sales positively? I believe it does, and very much so!

Plus are those business leaders who are supporting stations that are mostly negative with their news coverage and programing, losing a lot of potential #sales #customers and #clients I believe that they are. I feel, where you advertise is one of the most crucial decisions that a company makes possible more powerful than the actual message being presented in the ads. But I would love to hear your take on this.

Those who do not feel it matters much I suggest you test your theory out. I would love to hear the results of those tests. Happy people go out and spend! Depressed, angry, mad, worried, sad people do not rush out into the public to go shopping as much as a person who feels good about them self and their local community and likes the world in general. What do you think?

Perhaps it is time we all start advertising on happier news stations and get back to the business of growing our sales which is the purpose of our ads…correct? Do not take my word for this. Try it; your ads will be much more productive!
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    Sales Genius!

    Author! Entrepreneur!
    Business Consultant!
    Stu Leventhal Does It Again!

    ***Cyberspace Is explained!***

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    Writers are KING!

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